GoHighLevel pricing: what $97, $297 and $497 buy, and what costs extra
GoHighLevel's published pricing is three plans for running client businesses: Starter at $97 a month, Unlimited at $297 and Agency Pro at $497, each with a 14-day free trial and unlimited contacts and users. What the pricing page does not put in one place is the second bill: phone, SMS, email and AI usage all run through an agency wallet on top of the subscription, and an add-on shelf runs from $10 to $497 a month. This guide lays both out, with every figure read from the vendor's own pricing page and billing guide on 4 October 2026.
- 2 tools compared
- No paid placement
- Prices checked 4 October 2026
- Updated October 04, 2026
At a glance
- GoHighLevel — An agency or operator running client accounts who wants CRM, funnels, email and
- Systeme.io — A solo marketer who runs their own funnels and list and does not need client wor
Quick comparison
| Tool | Best for |
|---|---|
| GoHighLevel | An agency or operator running client accounts who wants CRM, funnels, email and SMS under one roof |
| Systeme.io | A solo marketer who runs their own funnels and list and does not need client workspaces |
Pricing at a glance
Prices checked 4 October 2026. Every figure comes from gohighlevel.com/pricing and HighLevel's published pricing and billing guide, read on 4 October 2026, with the comparison row from systeme.io/pricing read the same day. Prices are US dollars; taxes, local currency and usage rates vary by region, and annual pricing on both ladders is ten months of the monthly sticker (HighLevel) or tagged 2 months free (systeme.io). Check both pages in your own region before you pay.
| Tool | Free tier | Entry price | Next step up | Source |
|---|---|---|---|---|
| GoHighLevel | No free plan; a 14-day free trial on every tier with the full features of the chosen plan | Starter $97/month or $970/year: 3 sub-accounts, unlimited contacts and users, all core features, 24/7 support | Unlimited $297/month ($2,970/year): unlimited sub-accounts, no-markup rebilling, basic API · Agency Pro $497/month ($4,970/year): SaaS mode, rebilling with markup, advanced API | vendor page |
| Systeme.iocheapest entry | Free $0: 2,000 contacts, 3 sales funnels, 1 course, 1 blog, 1 custom domain, unlimited emailing, no credit card | Startup $17/month: 5,000 contacts, unlimited funnels, 5 courses | Webinar $47/month: 10,000 contacts, automated webinars · Unlimited $97/month: unlimited contacts | vendor page |
Where each ladder starts and stops
Published monthly prices read 4 October 2026; the track runs from $0 to about $500. Each mark is a vendor's own monthly price for that tier. HighLevel's annual prices are ten months of the monthly sticker; systeme.io tags annual billing 2 months free.
The price ladder, step by step
Both ladders quote published monthly prices read on 4 October 2026. HighLevel's ladder climbs by sub-account capacity and resale rights, with annual prices ($970, $2,970, $4,970) equal to ten months of the monthly sticker; systeme.io's climbs by contact count, with annual billing tagged 2 months free.
GoHighLevel
Systeme.io
Where the two ladders differ
Cells are copied from gohighlevel.com/pricing, HighLevel's billing guide and systeme.io/pricing, all read on 4 October 2026. Where a vendor does not itemise something, the cell says so rather than guessing.
| GoHighLevel | Systeme.io | |
|---|---|---|
| Free entry | No free plan; 14-day trial on every tier, then billing starts automatically unless cancelled | Permanent free plan: 2,000 contacts, 3 funnels, 1 course, unlimited emailing, no credit card |
| Entry price | Starter $97/month or $970/year | Startup $17/month |
| Contacts | Unlimited on every tier | 5,000 at the $17 tier; unlimited at $97 |
| Users | Unlimited users on every tier | Sold as one business; seats are not part of the published tiers |
| Client workspaces | 3 sub-accounts on Starter; unlimited from $297 | Sub-accounts carry the limits of your own plan at no extra cost; no built-in rebilling |
| Core feature; sending is usage-based at $0.675 per 1,000 emails | Unlimited emailing listed under all plans | |
| Phone and SMS | Available on all plans; usage billed at Twilio rates through the wallet | Not part of the published stack |
| White-label SaaS | SaaS mode at $497: sell access as your own product with automated sub-account creation | No white-label SaaS mode listed on the pricing page |
| Contract | Month-to-month, no long-term contract; upgrade, downgrade or cancel anytime | Monthly subscription; annual option tagged 2 months free |
Our picks
GoHighLevel
An agency or operator running client accounts who wants CRM, funnels, email and SMS under one roof
Starter at $97 a month ($970 a year) includes 3 sub-accounts with unlimited contacts and unlimited users, all core features and 24/7 support. Unlimited at $297 removes the sub-account cap and adds no-markup rebilling of phone and email; Agency Pro at $497 adds SaaS mode and automated sub-account creation. Every tier carries the same 14-day free trial and the account stays month-to-month, with no long-term contract.
Watch out: The subscription is the floor, not the bill: phone numbers, SMS, email sends and AI usage are charged on top through a wallet, and the optional add-ons run from $10 to $497 a month.
Cost reality: Starter $97/month ($970/year) · Unlimited $297/month ($2,970/year) · Agency Pro $497/month ($4,970/year) · 14-day free trial on every tier
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Systeme.io
A solo marketer who runs their own funnels and list and does not need client workspaces
If the agency machinery is not the job, systeme.io prices the same toolset for a single business: a free plan with 2,000 contacts, 3 sales funnels, 1 course, 1 blog, 1 custom domain and unlimited emailing, no credit card required, which the page says never expires. Startup is $17 a month for 5,000 contacts, Webinar $47 for 10,000, and Unlimited $97 for unlimited contacts, with annual billing tagged 2 months free and no transaction fees on payments through Stripe or PayPal.
Watch out: It is not built to run client workspaces the way HighLevel is: sub-accounts carry the limits of your own plan, there is no wallet-based rebilling and no SaaS mode.
Cost reality: Free $0, 2,000 contacts · Startup $17/month, 5,000 contacts · Webinar $47/month, 10,000 contacts · Unlimited $97/month, unlimited contacts
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The three published plans, rung by rung
Starter is the $97 tier, described on the page as perfect for smaller businesses and solo marketers: 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support and all core features. Unlimited at $297 is where the sub-account cap disappears and no-markup rebilling of phone and email switches on; Agency Pro at $497 adds SaaS mode, automated sub-account creation, user and agent reporting and advanced API access. Enterprise sits above the ladder as a custom quote.
The split tells you what the ladder is really pricing: not contacts, not seats, but capacity to run other businesses. The core toolset (website and funnel builder, CRM and pipelines, calendars, workflows, forms, payments, courses, communities, reputation management) is included from the first rung, and the rungs above change how many client accounts you can put inside it and what you may resell.
The trial is doing real work in this pricing
Every tier carries the same 14-day free trial with the full features of the plan you chose. The pricing page's own FAQ states the account is month-to-month with no long-term contract, mid-month upgrades are prorated, and you can upgrade, downgrade or cancel from the dashboard; billing begins automatically at the end of the trial unless cancelled, and the page's disclaimer notes that usage-based fees can apply during the trial too.
Read together, the commercial risk is not the commitment, it is the timing: the trial is your testing window, and any wallet usage you generate inside it follows the rates in the next section. That is the number worth modelling before day one, not the sticker.
The second bill: the wallet, and what runs through it
Phone numbers, calls, SMS, email sending, email validation and AI features are billed as usage on top of the subscription, funded through an agency wallet that charges the card on file and auto-refills when the balance drops below its minimum. The published rates are concrete: email at $0.675 per 1,000 emails and email validation at $2.50 per 1,000 checks across all plans, phone system rates set to match Twilio's published US/Canada prices, and AI either pay-per-use at token cost or on optional plans at $50 or $97 a month per location.
The vendor's FAQ answers the hidden-fees question by pointing at exactly this: the subscription covers platform features, telecommunications and AI are usage-based, and from the $297 tier you can rebill those costs to clients without markup, with markup only from $497. If you resell, the wallet is margin machinery; if you do not, it is a variable bill to model before switching tools.
Optional add-ons, from $10 to $497 a month
Around the core sits an add-on shelf. WhatsApp integration is $10 a month per sub-account, premium prospecting $29, online listings $30, a branded client portal app $49, dedicated email IPs $59 each on the upper tiers, SEO powered by Search Atlas $79, an AI Employee at $50 or $97 per location, HIPAA compliance $297 and a white-label mobile app $497; premium support is $500 a month, and WordPress hosting resells from $10 a month per site.
None of it is required to run the platform, but this shelf is how a $97 plan becomes a $200-plus month without the subscription changing. The discipline is to list the add-ons you would actually enable before comparing plans, because the entry price stops being the entry price once client-facing extras go on.
Who should walk past this pricing
The honest read: this ladder is priced for running other businesses. If you are one person selling your own thing, a funnels-plus-email stack for a single business starts at free and $17 a month on the systeme.io ladder, and nothing in HighLevel's pricing rewards you for buying sub-account capacity you never open.
If running client accounts is the job, the opposite holds: $97 covers three clients' worth of infrastructure with unlimited contacts and users, and the resale tiers from $297 exist because agencies make money reselling what sits inside the platform. Match the ladder to the job before you match it to a demo.
Which rung fits you
You run up to three client accounts and want one bill for CRM, funnels, email and SMS
→ GoHighLevel Starter at $97/month
Three sub-accounts with unlimited contacts and users, all core features and 24/7 support, on a month-to-month plan with a 14-day trial. Budget the wallet on top for phone and email usage.
You are scaling past three client accounts
→ GoHighLevel Unlimited at $297/month
The sub-account cap is the difference that matters at this stage, and this tier also switches on no-markup rebilling so client usage can be passed through cleanly.
Software itself is what you want to sell
→ GoHighLevel Agency Pro at $497/month
SaaS mode and automated sub-account creation are on this tier only, and rebilling with markup starts here; the trial lets you test the machinery before it bills.
You are one person with your own list, and client accounts are not the job
→ Systeme.io from $0 to $17/month
The free plan covers 2,000 contacts and 3 funnels with unlimited emailing; Startup is $17 a month for 5,000 contacts and unlimited funnels. Paying $97 for sub-account capacity you never open is the overbuy this ladder invites.
How to choose
- Count the businesses you manage, not the contacts you hold. HighLevel's ladder moves on sub-account capacity (3 on Starter; unlimited from the $297 tier) while every plan includes unlimited contacts and unlimited users, so the first question to answer is how many client workspaces you need.
- Separate the subscription from the wallet. Phone numbers, calls, SMS, email sending, email validation and AI are usage-based charges funded through an agency wallet that refills automatically; HighLevel's billing guide lists email at $0.675 per 1,000 emails and validation at $2.50 per 1,000 checks, with phone rates following Twilio's published US/Canada prices.
- Decide early whether you are reselling usage. No-markup rebilling of phone and email starts on the $297 tier and rebilling with markup only on $497, so if passing usage costs to clients is part of your model, the $97 entry tier is the wrong comparison point.
- Price the finish line, not the first rung. If you will sell platform access as your own product, that is SaaS mode at $497; if the platform is your own toolkit for a handful of client accounts, $97 covers the toolset and the trial shows you the rest.
- If none of the agency machinery is the job, choose a single-business ladder and do not pay for sub-account capacity you will not use: a funnels-plus-email stack for one business is priced from free to $97 a month on the systeme.io ladder, not from $97 on this one.
FAQ
How much does GoHighLevel cost?
From the vendor's pricing page, read 4 October 2026: Starter is $97 a month or $970 a year for 3 sub-accounts with unlimited contacts and users; Unlimited is $297 a month or $2,970 a year with unlimited sub-accounts and no-markup rebilling; Agency Pro is $497 a month or $4,970 a year and adds SaaS mode. Every tier carries a 14-day free trial, and usage for phone, SMS, email and AI is billed on top.
Is there a free plan or only a trial?
No free plan. Each tier starts with a 14-day free trial that includes the full features of the plan you choose, and billing begins automatically at the end of the trial unless cancelled. The account stays month-to-month with no long-term contract, and upgrades, downgrades or cancellations happen from the dashboard.
What is the difference between Starter and Unlimited?
Mostly sub-account capacity: Starter includes 3 sub-accounts, Unlimited removes the cap. Unlimited is also the first tier where phone and email usage can be rebilled to clients without markup. Both include unlimited contacts and unlimited users, and both carry the same 14-day trial.
What costs extra on top of the subscription?
Usage-based charges for phone numbers, calls, SMS, email sending, email validation and AI, funded through an agency wallet, plus optional add-ons from $10 to $497 a month. The published billing guide lists email at $0.675 per 1,000 emails and validation at $2.50 per 1,000 checks, and phone rates follow Twilio's published US/Canada prices.
Is there a cheaper option for a solo business?
If you do not manage client accounts, the systeme.io ladder starts at free (2,000 contacts, 3 sales funnels, unlimited emailing) and $17 a month for 5,000 contacts and unlimited funnels, both read 4 October 2026. The trade is scope: no client-workspace model and no wallet-based rebilling, because it is priced for running one business rather than several.
Bottom line
GoHighLevel's published pricing is unusually clear about what it is: three plans for running client businesses, unlimited contacts and users on all of them, a 14-day trial, no contract, and a wallet underneath for the phone, email and AI usage that accumulates. Budget $97 a month to run up to three client accounts, $297 when the sub-account cap is the thing in your way, $497 when software itself is the product. If the client-account part is not your job, the same money buys a single-business funnel and email stack from free to $17 a month on systeme.io, and the comparison can end there. Every figure here was read from the vendors' published pages on 4 October 2026; check both pricing pages in your own region before you pay.
How we research
This guide compares the options on paper — documentation, feature lists and public pricing tiers. We have not used every tool hands-on, and we do not accept payment for placement. Full methodology.
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